Building Future- Ready Infrastructure Projects with Eco-friendly Wires

- Bhushan Sawhney, Executive President & Chief Business Officer (Cables), Polycab India Ltd.

Since the 1800s, human activities have driven climate change, leading to profound consequences that demand urgent attention. The stark evidence of extreme weather events, rising sea levels, and ecological disruptions serves as a compelling reminder of the pressing need for action. Transitioning to sustainable practices has become imperative in combatting climate change.

In response to this global challenge, embracing renewable energy sources and enhancing efficiency measures have emerged as critical pathways to curb greenhouse gas emissions. The call for investing in green technologies and sustainable infrastructure to address these concerns effectively is resounding. According to The New Climate Economy, an astonishing $90 trillion investment in sustainable infrastructure by 2030 is deemed necessary to tackle this crisis.

Real estates’ impact on emission

The real estate sector plays a significant role in contributing to global emissions, accounting for a staggering 39%, as reported by McKinsey. Notably, a substantial portion of these emissions, approximately 11%, is attributed to the manufacturing of building materials. However, real estate players have the power to make a positive impact by actively reducing their environmental footprint.

Embracing eco-friendly materials in construction and renovation projects can lower the carbon footprint associated with building materials, effectively mitigating emissions. Additionally, integrating renewable energy sources, such as solar panels, into building designs is further reducing operational emissions by generating clean energy. Energy-efficient designs that optimize natural lighting are also essential in curbing emissions during the operational phase of properties.

Importance of integrating sustainability principles in real estate development

In today’s modern world, there is a noticeable shift in consumer preferences towards emphasizing sustainability and energy efficiency. A significant majority of consumers (79%) are changing their purchase preferences based on sustainability. Consumers actively practise sustainability-led behaviour in their daily lives, such as using energy-efficient appliances. This trend extends to their shopping behaviour as well, with a preference for products that align with eco-friendly principles.

Particularly, the younger generation of consumers is proving to be well-informed, making careful and logical decisions. These individuals place a high value on options that align with eco-friendly principles, showing a preference for investments that are mindful of responsible resource utilization and aim to minimize their ecological footprint.

This shift in consumer behaviour is prompting real estate developers to adapt and adopt environmentally conscious practices and innovative technologies. The demand for sustainable living spaces is compelling the industry to embrace green building materials, energy-efficient designs, and renewable energy solutions. By catering to this demand, developers are not only meeting the expectations of these informed consumers but also contributing to a more sustainable and ecologically sound future.

Eco-friendly wires advantages

Within the realm of sustainable infrastructure development, eco-friendly wires are emerging as a game-changer. These wires are not only energy-efficient, recyclable, and RoHS compliant but exhibit flame retardant properties, ensuring added safety during fires. Their low smoke density and emission of fewer toxic gases further contribute to human and building safety. By conserving natural resources and offering cost savings through energy efficiency and reduced maintenance expenses, eco-friendly wires prove to be a valuable choice for sustainable real estate development.

Manufacturers and real estate developers are uniting with a shared vision: to significantly reduce the carbon footprint and preserve the environment. This collaboration spans from implementing eco-friendly wires and energy-efficient designs to exploring smart building solutions and redefining construction norms for a greener and more sustainable future. Beyond their business goals, they understand the responsibility of environmental stewardship, inspiring communities to adopt eco-conscious living through education and awareness campaigns. Together, they are setting an inspiring example for industries worldwide and paving the way for a more sustainable tomorrow.

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