Driving Energy Efficiency in Domestic Lighting
In a power starved country like India, energy conservation has no alternative to save our nation economically and environmentally. Lighting consumes around 17% of the total energy generated in the country. Thus, the time calls for dropping the antiquated technologies, and embracing the new ones. Under such circumstances, eventually the Indian power companies are bringing different schemes to encourage consumers to switch over to the new LED technology. Now, it is the turn of Tata Power.
India’s largest integrated power company, Tata Power, has always been committed to the cause of energy conservation, and has been contributing extensively towards a brighter and greener tomorrow by undertaking several initiatives. In line with this philosophy, recently, it has launched an LED tube light programme for its residential consumers in Mumbai to encourage them to adopt energy efficient lights, thereby, saving power. The programme has been initiated by Tata Power in partnership with M/s Osram India Ltd., a German MNC – and one of the two leading light manufacturers in the world.
The initiative is a part of the Demand Side Management programme to promote the use of highly efficient LED technology amongst households. Tube lights are widely used in houses. A standard 40 watt tube light can be replaced by 22 watt LED fitting, which will give better lumen output and have much longer life. Under this programme, each residential consumer is eligible to procure 5 LED tube lights fittings at a price of Rs. 525 each, against a market price of Rs. 1325/- each. The products would be home delivered to the consumers who sign up for the scheme, and they would also get an exclusive three year warrantee on the LED tubes. To avail to the scheme, consumers can register themselves online on the Tata Power website or at 24X7 call center.
Speaking on the initiative, Ashok Sethi, COO and Executive Director, Tata Power, said, “We have launched this programme after receiving an overwhelming response from the consumers on our LED bulbs scheme. The importance of energy management and conservation is increasing with each passing day – and it is here that LED scheme can play a very important role. Such initiatives reaffirm our commitment towards energy efficiency and demand side management, both of which are integral to Tata Power’s commitment to ‘Sustainability’.”