• Electrical India
  • Nov 13, 2017

Tomberlin Launches First Electric Power Steering Model

 Power Steering is certainly not a new idea, having revolutionised the automotive industry decades ago. Yet Tomberlin, known for innovation and leading the market in safety, styling and performance is the first national manufacturer to do so as a standard feature on a golf car and low speed vehicle (LSV) model. 

  To validate consumer demand and market acceptance, Tomberlin quietly provided prototype units into the most competitive markets in America.  The Villages, FL, is widely known as the golf car capital of the world, with tens of thousands of golf cars being driven on a daily basis. According to Ken Rich, one of the local Tomberlin Dealers in The Villages, FL, "Tomberlin's integration of power steering is brilliant. Smooth, in control and a blast to drive. Without a doubt the Emerge SS Coupe will be a hot seller."  

  According to Mike Tomberlin, within days of their announcement, Tomberlin's first 2 production runs of the Coupe and Saloon were fully allocated to their authorised Dealers. "Since 1963, we've delivered numerous industry firsts at Columbia Vehicle Group, led by the heritage of our parent company the Nordic Group. As our Dealers begin to demonstrate to consumers the ease of operation with Tomberlin's EPS we'll incorporate power steering into other models and continue to own the ride in the electric personal vehicle market."

  Tomberlin's focus on disruptive value expansion is quickly making the brand the most highly sought after EV dealership in America. Tomberlin's electric power steering feature is currently available in their new 2018 Emerge SS Coupe and SS Saloon. These two new models are designed to carry 2, 4 or 6 passengers - all featuring electric power steering, low profile 14" radial tires, custom tooled wheels, super bright LED headlights, exclusive Tomberlin upholstered seats, and a customised steering wheel. All delivered to their dealers for the same price as the 2017 SS model.

Website: www.nordicgroup.com