Schneider Electric flags off mobile van campaign across 100 cities in India
In an effort to provide easier access to its products through its retail business and to expand its market outreach across the country, Schneider Electric, a well known specialist in energy management and automation, recently revealed the flagging of its Van Campaign ‘Switch On India’, across the country. As a part of the campaign, 8 vans with Schneider Electric Final Distribution (FD) and Wiring Devices (WD) products on display will travel across different electrical markets in the country, covering close to 100 cities in the month of June and July, 2017.
The presence of these vans across the cities will facilitate a deeper engagement with the electrician base and the retail network. The campaign will also generate awareness around safety and energy efficiency amongst Schneider Electric’s channel partners. The vans will travel across the states of Kerala, Tamil Nadu, Andhra Pradesh, Telangana, Karnataka, Maharashtra, Gujarat, Madhya Pradesh, Chhattisgarh, Odisha, West Bengal and states of North East.
Srinivas Shanbhogue, VP – Retail, Schneider Electric India, said, “The trends of urbanisation, industrialisation and digitisation are creating opportunities for growth. They also present significant challenges in terms of security, efficiency and sustainability. Through this campaign, we are committed to making available safe and sustainable solutions for end users. Retailers and electricians constitute an important part of the value chain of the electrical retail market and we aim to engage with them through this campaign which will help us add more value to the lives of our end consumers.”